Beverly Amurao
Director of Sales & Marketing @Genesis Hospitality Management
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WORK HISTORY
Director of Sales & Marketing @Genesis Hospitality Management
Edmonton, AB, CA
Courtyard by Marriott Edmonton WestHampton Inn & Suites by Hilton Edmonton West*Development and implementation of the total sales effort of the hotel, including securing new accounts, maintaining existing accounts and executing sales strategies to maximize the profitability of the hotel while maintaining customer satisfaction.* Assist the General Manager in the development and update of the hotel-level business plan to include input on sales goals and plans that support the overall business and sales strategies of the company.* Develop and manage the departmental budget and monitor sales activities/performance to ensure sales meet or exceed established profit plan and to accurately report variances/projections to management.* Coaching the team for the succession plan
EDUCATION
NorQuest College
Diploma, Licensed Practical Nurse
Lyceum of the Philippines University - Batangas
Hospitality, Travel and Tourism Management
European Institute of Esthetics
Clinical Esthetics
SKILLS
ABOUT BEVERLY AMURAO
With extensive experience in sales and marketing, I currently serve as Director of Sales and Marketing at Genesis Hospitality. I am committed to driving business growth through strategic planning, customer-centric solutions, and innovative sales strategies. Passionate about fostering strong client relationships, my goal is to contribute to the organization’s success by maximizing profitability while ensuring exceptional customer satisfaction. At Genesis Hospitality, I lead the development and execution of the hotel’s total sales efforts, collaborating closely with the team to secure new accounts and maintain long-term client partnerships. I also manage budgets, analyze sales performance, and implement strategies to achieve organizational objectives. My ability to combine research-driven insights with proactive sales initiatives has been instrumental in delivering impactful results.
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