Beverley Y.
Sr Client Account Manager, Dtc Ecommerce @Pinterest
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WORK HISTORY
Sr Client Account Manager, Dtc Ecommerce @Pinterest
EDUCATION
York University
Honours BA, Sociology, Communication Studies
University of Toronto
Certificate, Business Communications
SKILLS
ABOUT BEVERLEY Y.
Digital marketer with 10+ years’ experience spanning across agency, publisher and ad tech (platform) side. In my programmatic account strategy and account management roles at Yahoo/Verizon Media and StackAdapt, I work with advertisers to understand their KPIs, develop a comprehensive data targeting strategy and continuously optimize to efficiently achieve their goals.In my career as a digital marketer I’ve had the opportunity to develop and execute marketing strategies (custom content, display and video advertising, social, email and acquisition/performance) for advertisers across autos, CPG, finance, retail, entertainment and non-profit, to name a few. As a tech savvy marketer, courtesy of my background in web production and ad operations, I am able to effectively communicate complexities with cross-functional teams and external clients as well as find creative solutions to achieving campaign objectives or troubleshooting issues that may arise. Specialties: optimization, programmatic strategy, acquisitions, direct response, data targeting, content management systems, account management, client services, custom integrations, web analytics and reporting, Google Analytics, sponsorships, email and social media strategy, writing for the web, project management, digital marketing campaigns, native advertising, video and multimedia, web development (HTML/CSS), blogging.
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