Betul Ozcan
Product Manager @AbbVie
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WORK HISTORY
Product Manager @AbbVie
Maidenhead, GB
In this role, I lead a global content solutions product used by users across international markets, supporting the end-to-end lifecycle of commercial content—from planning and approval through to distribution and performance tracking.Product Direction & Delivery: I define and drive the product roadmap, aligning global strategy with local market needs while ensuring solutions remain scalable, compliant, and practical to implement across regions.Content & Data Foundations: I focus on improving how content is structured, managed, and reused by introducing scalable approaches to content organisation and tagging, enabling better visibility, consistency, and downstream analytics.AI & Automation: I lead initiatives to introduce AI-driven capabilities into content workflows, particularly in areas such as content tagging, improving both speed and accuracy while reducing manual effort.Cross-functional Leadership: I work closely with engineering, data, UX, and business teams across a matrix organisation, ensuring alignment and steady delivery in environments with multiple stakeholders and priorities.Operational Impact: My work is centred on making content operations more efficient and connected—reducing duplication, improving deployment processes, and enabling teams to get more value from existing platforms and data.
EDUCATION
İstanbul Kurumsal Gelişim
Project Management
BA-Works Training Academy
International Business Analysis Training for CBAP
BSH Training Academy - Dale Carnegie
Authentic Leadership for Large Projects
Boğaziçi University
3,3, Management Information Systems, General
BSH Training Academy - Dale Carnegie
Fundamentals of Project Management
ABOUT BETUL OZCAN
Product Manager with a background in software development, specialising in digital platform development within complex, regulated environments.I lead the Content Solutions product at AbbVie\'s International Commercial BTS — a global platform supporting users across international markets, enabling consistent and compliant content delivery at scale. My work spans the full product lifecycle: from strategy and roadmap ownership through to delivery, operations, and continuous improvement.I\'m most engaged in situations where there is no clear starting point — where structure needs to be built, decisions need to be made early, and progress depends on close coordination across teams. I bring together technical depth and product ownership to work effectively with engineering, business, and compliance stakeholders, keeping things moving without losing sight of the bigger picture.Before moving into product management, I spent over seven years as an IT Business Analyst and project lead across CRM, banking, and life & pension systems — which means I understand how software gets built, not just how it gets used.What drives me is building products that solve real problems — not just for one market, but across all of them. Solutions that are practical, locally relevant, and genuinely improve the way people work.
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