Betty Mui

WORK HISTORY

EDUCATION

ABOUT BETTY MUI

With over a decade of experience in beauty and wellness PR, Betty is a seasoned communications professional known for shaping compelling brand narratives and driving impactful global and local visibility. Her career spans the full spectrum of the beauty industry—from indie start-ups and emerging disruptors to mass-market favorites and established luxury powerhouses.Betty has led PR strategy across every major category, including skincare, haircare, color cosmetics, beauty tools, and fragrance. Her work includes overseeing integrated communications for top beauty brands and serving on the in-house PR team at renowned global retailer Space NK, where she managed press initiatives, storytelling, and product launches across multiple markets.Combining deep industry knowledge with a strategic, results-driven approach, Betty excels at crafting culturally relevant campaigns, cultivating strong media and influencer relationships, and elevating brand presence in an ever-evolving beauty landscape. She is passionate about championing innovation, amplifying founder stories, and connecting meaningful beauty experiences with audiences worldwide.