Betty Gower

About Betty Gower

I am a Latina marketing and branding executive with more than a decade of experience in strategy, corporate branding and communications. I am highly focused on ROI at the intersection of business development, marketing strategy, and agile execution.I have spearheaded award-winning strategic and digital initiatives as an in-house leader, as agency lead, and as a consultant. I have developed regional and multinational campaigns with quantitative results focused on increasing overall marketing performance. Executing with pace, I drive sales prospects and purchasing intent toward conversion via multi-channel engagement, SEO, automation, and value-led content with a spirit of excellence and joy among the team.For implementations, I source teams across multiple territories and function effectively globally in three languages. In high-profile campaigns for life science, technology, healthcare, and start-ups, my data-driven approach involves quantitative research, deep collaboration among senior leaders, and sales and development teams with metrics and technology to leverage and track campaigns toward objective deliverables.A champion of diversity and inclusion, I have worked diligently for the last 20 years to build teams using the strengths of embedded staff as well as the skills of new talent I have recruited, retained, and developed to diversify and broaden the team. The inclusive and global approach centers on strong communication, mutual accountability, and the ability to generate a warm working environment even with globally deployed, digitally-connected teams.In one area that I give back, I am actively involved in national efforts to diversify c-suite teams and board membership by providing resources to companies to connect with Hispanic, Black, female, and other under-represented demographics. Strategically marketing the effort has been a way to extend my subject matter skills to create opportunity and a more dynamic, competitive, and successful business environment through diversity.Specialties: Marketing, PR, Sales enablement, Content creation, Web and Social Marketing.

Experience

1. Chief Marketing Officer

   Xapa

   Aug 2022 — Present · Boston, MA, US

   An innovative tech company focused on engaging, activating, and training leaders and staff to master soft skills through dynamic digital learning tools requiring only a few, gamified minutes a day. Xapa delivers tech, business, and self-enrichment through a fun, problem-solving app that reduces friction, frustration, and churn while optimizing communication, transparency and adaptability.

Education

• UCLA

  Bachelor of Arts (BA), Global Economics, International Politics, Mathematics

  1994

• Brown University

  Master of Business Administration - MBA, Global Business

• Harvard Business School

  Awarded Fellowship (NAMIC), Business Administration Executive Education

Skills

• Integrated Marketing
• New Media
• Advertising
• Media Production
• Social Networking
• Strategic Partnerships
• Strategic Communications
• Digital Marketing
• Relationship Marketing
• Mobile Marketing
• Digital Strategy
• Market Research
• Radio
• Online Marketing
• Content Development
• Email Marketing
• Internal & External Communications
• Social Media
• Brand Development
• Broadcast Television
• Strategy
• Creative Strategy
• Media Buying
• Copywriting
• Leadership
• Press Releases
• Digital Media
• Online Advertising
• Public Relations
• Internal Communications
• Media Strategy
• Media Relations
• Content Strategy
• Corporate Communications
• Marketing Strategy
• Marketing Communications
• Video
• Interactive Marketing
• Corporate Branding
• Social Media Marketing