Betty Ferreira
CEO - Goodcasting Academy & Goodcasting Summit Producer Finance and Technology Transformation @Goodcasting Academy
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WORK HISTORY
CEO - Goodcasting Academy & Goodcasting Summit Producer Finance and Technology Transformation @Goodcasting Academy
CA
Founder and CEO of Goodcasting Academy, delivering high-impact online training and conference summits for nonprofit and government leaders* Developed comprehensive curriculum focusing on strategic, financial, and digital transformation for social purpose organizations* Designed and implemented innovative learning programs, including Finance Masterclass, Digital Transformation Summit, and Strategy Mapping for Leaders* Spearheaded and produced the Goodcasting Summit, convening 300 sector leaders to explore cutting-edge technology applications in nonprofit operationsAreas of focus include strategic, financial and digital transformation, these are some of the programs- Finance Masterclass for Nonprofit Leaders- Digital Transformation Goodcasting Summit- Tech for Good - Disrupting Good - How Technology is Changing How We \"Do Good\"- Strategy Mapping for Nonprofit and Government Leaders- Strategic Financial Planning and Analysis- How to Assess and Modify the Business Model- Finance Masterclass for Nonprofit TreasurersAdditional Skills- Curriculum Development- Learning Strategy Design- Educational Technology Integration- Organizational Learning- Change Management in Learning Environments
EDUCATION
University of Toronto
BA, Sociology
Schulich School of Business - York University
Masters Certificate Black Belt Lean Six Sigma, Masters Certificate Black Belt Lean Six Sigma
Chartered Professional Accountants of Canada (CPA Canada)
CPA, CMA designation, Management Accounting
SKILLS
ABOUT BETTY FERREIRA
I’m a fractional leader—serving as COO, CFO, VP Finance, or VP Operations— and Management Consultant helping nonprofits achieve strategic and operational transformation to scale their impact.With over 30 years as a nonprofit CEO, consultant, and FCPA, FCMA, I specialize in helping mission-driven organizations modernize strategy, operations, finance and digital and AI innovation.*What I Do• Strategic Transformation: Develop strategies, dashboards, and roadmaps that align mission with measurable outcomes.• Operational Transformation: Redesign teams, processes, and operating models for efficiency, collaboration, and growth.• Fractional CFO / VP Finance: Strengthen financial strategy, resilience, and data-driven decision-making, and transition organizations to optimize functions by leveraging technology.• Fractional COO / VP Operations: Align structures, systems, and processes to support strategic growth and organizational sustainability.• Digital & AI Integration: Design digital and AI-powered strategies for back-office finance and operations, and design strategies for client facing digital/AI-powered programs and services As a fractional executive, I bring the blend of strategy, finance, and technology nonprofits need to execute bold strategies, deliver measurable impact, and thrive in a changing world.FCPA, FMCAForesight MethodologiesLean Six SigmaAgile Project Management#nonprofitfinance
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