Betty Edwards

About Betty Edwards

With a career spanning diverse industries and technologies, have been instrumental in empowering the success of customers, internal teams, and partners. Accomplished in identifying, evaluating, negotiating, and implementing enterprise-wide research solutions. Successful in engaging stakeholders through marketing and promotion efforts. Expertise in managing online databases and libraries and instructing staff in efficient access methods. Consummate team member – engaged, enthusiastic, and willing to share knowledge and learn from others.

Experience

1. Content Strategy & Licensing Analyst

   Biogen

   Feb 2024 — Present · Cambridge, MA, US

   Manages the full lifecycle of Biogen\'s library and information vendor relationships, from evaluating and licensing new products, to overseeing contract negotiations and renewals, to driving internal engagement and training. Key focus areas are maximizing value from licensed resources, ensuring legal/compliance, and supporting the broader library team\'s initiatives. Supports Biogen\'s virtual library for scientific, competitive, industry news, and business/market intelligence. Evaluates enterprise-wide online information products (databases, eJournals, and eBooks). Rolls out enhanced information resources, including new AI summarization tools. Serves as primary point of contact for managing relationships and performance of all library vendor partners. Responsible for contract procurement, execution, and management (communication, negotiating rates, reviewing terms, collaborating with internal stakeholders). Maintains oversight of all library contracts, renewal deadlines, and associated documentation. Coordinates the acquisition process as contracts move through legal, procurement, billing, and onboarding. Analyzes database resource usage metrics to support licensing decisions and maximize cost savings. Advises stakeholders on copyright and data usage restrictions in license terms. Supports team’s internal engagement, outreach and marketing initiatives. Conducts new hire orientation and coordinates vendor-led training sessions. Participates in library-wide projects to enhance operations, processes, technology, and marketing.

Education

• Massachusetts College of Liberal Arts

  ► Bachelor's Degree, Sociology

• Simmons University

  ► Master's Degree, Library Science

Skills

• Industry Research
• Business Development
• Knowledge Management
• Library Services
• Analysis
• Business Intelligence
• Strategic Planning
• Budgeting
• Sales
• Research
• Legal Research
• Proposal Writing
• Strategy
• Cross-Functional Team Leadership
• Competitive Intelligence
• Business Strategy
• Online Research
• Engineering Research
• Marketing
• Market Research
• Collection Development
• Leadership
• Sales Operations
• Customer Service
• Management
• Library Science
• Vendor Partnerships
• Project Management
• Patents
• Library
• Library Management
• Information Retrieval
• Competitive Analysis
• Business Research
• Contract Negotiation
• Information Management
• Sharepoint
• Training
• New Business Development