Betty Wong
Search Engine Marketing Specialist @Macy's
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WORK HISTORY
Search Engine Marketing Specialist @Macy's
EDUCATION
Stony Brook University
Bachelor of Science - BS, Business Management, Accounting Minor, Marketing Specialization
ABOUT BETTY WONG
As a Marketing Analyst, I possess extensive experience in end-to-end coordination and execution of over 10 successful digital media campaigns for a Fortune 500 Payment Services Company. My expertise includes campaign planning, budget forecasting, QAing, and trafficking creatives, along with applying advanced targeting strategies to achieve maximum impact. I am proficient in monitoring campaign performance based on KPIs and using data-driven insights to optimize campaigns results. I have experience in Display and Social platforms, including Yahoo, LinkedIn, and Facebook, audio and visual platforms, like YouTube and NPR, and Google Search campaign optimizations.
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