Betty T.

About Betty T.

Since I can remember, I’ve been fascinated by human behavior. What drives people’s choices? How do emotions influence decisions? Why do certain trends take off? With a background in clinical psychology, that curiosity naturally led me to market research. I get to explore these questions every day and help teams make more informed decisions.I’ve worked on both the agency and client sides, partnering with Fortune 500 brands across retail, entertainment, streaming, and food and beverage. I’ve also managed a customer panel of about members, which always keeps things interesting.Being bilingual helps me access a wider range of perspectives and uncover deeper insights!Outside of work, I love cooking and baking, crafting, hiking, taking photos, and discovering new food spots. I also have a soft spot for houseplants and sometimes pour a little too much love into them (aka overwatering), but they’re hanging in there.*U.S. citizen authorized to work for any employer in the United States—Projects: Brand Health Tracking, Advertising Tracking, Catalog Tracking, Future Shopping Habits, Post-COVID Expectations, Customer Experience, Gender-Neutral, Sustainability Headline, Team Engagement, Dresses Deep Dive, Intimates Category Labeling, Rewards, Loyalty, and Payments.Computer Skills: Microsoft Office (Excel, Word, PowerPoint, Outlook), G Suite, Qualtrics, Alchemer (SurveyGizmo), Survey Monkey, SPSS, RfS, YouGov, BERA, Brandwatch, Linkfluence/Radarly/Meltwater, Numerator, and NetBase

Experience

1. Manager, Consumer Insights

   Gap Inc.

   Nov 2023 — Present

   Lead cross-brand research initiatives focused on loyalty, payments, and corporate strategy, overseeing project scoping, survey design, programming, data analysis, and reporting• Conduct quantitative and qualitative studies, synthesizing internal, secondary, and third-party data to deliver actionable insights and strategic recommendations to business partners and senior leadership• Partner with cross-functional teams to align research efforts with business needs, develop annual strategic roadmaps, and drive ad-hoc consumer studies, supporting a culture of data-driven decision-making• Provide quarterly data and insights to the Investor Relations team, supporting earnings calls for the Board of Directors with key performance metrics, consumer trends, and occasional script review• Manage relationships with external vendors, ensuring timely, high-quality delivery of research projects that meet evolving business priorities• Build and maintain the Data & Analytics Knowledge Hub, an internal platform democratizing insights across Gap Inc. brands, including the creation of newsletters to promote research accessibility.• Previously managed Gap Inc.’s internal customer research panel (2021–2022), leading initiatives that significantly improved member satisfaction, engagement, and retention

Education

• The University of British Columbia

  Business and Communication

• Thammasat University

  Bachelor’s Degree, Clinical Psychology

• University of Southern California

  Master’s Degree, Applied Psychology with an Emphasis in Consumer Behavior and Market Research

Skills

• Data Visualization
• Clinical Psychology
• Marketing Strategy
• Microsoft Powerpoint
• Crafts
• Online Advertising
• Social Media Marketing
• Microsoft Excel
• Leadership
• Spss
• Microsoft Word
• Public Speaking
• Market Research
• Online Marketing
• Psychology
• Research
• Data Analysis
• Digital Marketing
• Psychotherapy
• Microsoft Office
• Adobe Photoshop
• Psychological Assessment
• Creativity Skills
• Craftsmanship
• Psychological Testing
• Cooking
• Social Media
• Applied Psychology
• Consumer Behavior
• Arts & Crafts