Betty Su
Executive leader turning brand strategy into action for sustainable growth.
- Role
- Head of Marketing & Communications at Taproot Foundation
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Betty Su
I am a transformative executive leader with 20+ years of success in brand strategy…
Experience
Head of Marketing & Communications
Oct 2025 — Present · Washington, DC, US
Leading brand, marketing, and communications at Taproot Foundation to elevate the organization’s visibility and influence in the social impact space. Partnering with the CEO and senior leadership to reimagine Taproot’s voice—shaping a comprehensive strategy that inspires action, expands reach across diverse audiences, and strengthens our role as a thought leader in pro bono service. Launching new messaging, campaigns, and platforms that turn insight into impact.
Education
Duke University, Fuqua School of Business
Master of Business Administration (M.B.A.)
The Wharton School
Bachelor’s Degree
Skills
- Competitive Analysis
- Strategy
- Brand Architecture
- Brand Management
- Cross-Functional Team Leadership
- Packaging
- Marketing Strategy
- Integrated Marketing
- Fmcg
- Shopper Marketing
- Marketing
- Marketing Management
- Trade Marketing
- Consumer Products
- Management
- Brand Equity
- Customer Insight
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