Betty Sierra

About Betty Sierra

In a sales and people career that spans more than two decades, I am a Sales Professional with experience in excelling partnerships and leading high performing teams to exceed strategic objectives. I have consistently proven the ability to work with diverse teams where leading change is essential for ongoing success. A change champion, I deliver new heights in sales, possibilities, collaborative solutions, and unite people around strategies even during difficult periods in business. I have experience in effectively influencing key decision makers during Top to Top meetings with large key customers. I enjoy instilling and sharing a positive winning culture and improving processes and or collaboration to drive performance. Strengths: Communication at all levels, Collaborator, Futuristic, Tenacious, Achiever.Specialties: Business and contract negotiations, quickly embrace change and leverage the resources, business analysis and presentation (listening, developing a selling story for win-win outcomes, executive summaries/reviews), creating Business Reviews/Plans, developing pricing and placement plans, customer collaboration and alignment, influencing and leading a sales team (consistently sharing approach, learnings, and outcomes), reporting work streams along with performance, talent development, and execution reports.

Experience

1. Key Account Executive i Unfi West

   Kellanova

   Aug 2023 — Present

   Account Development – Create an annual customer plan for West region ($568 million in total industry sales). Manage and set objectives to support top Customers, building Kellanova snack business through merchandising, promotions, advertising, shelf space, pricing and new products. Strategic Partnerships – Collaborate with customer key decision makers as well as internal cross functional partners to identify opportunities and develop ideas that deliver results. Analytics – Build growth plans for top Customers and UNFI Wholesale. Performing pre and post promotion analysis and revising future programs as necessary. Budget Management – Develop strategic trade strategies, manage trade dollars within assigned budgets and executing customer specific trade plans.

Education

• University of Phoenix

  Bachelor of Science - BS, Business, Management, Marketing, and Related Support Services