Betty Lin
Creative Director
- Role
- Creative Director (Contract) at Rlf Communications
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Betty Lin
Multidisciplinary Creative Director who has worked with the world\'s leading brands. Leading and building integrated marketing campaigns and creative programs through corporate identity, print, packaging, web, and environmental experiences. Proven track record of establishing a consistent voice, appropriate attitude and a unique point of view to enable companies to communicate successfully to their customers. Strong ability to attract and mentor top talent ( designers, photographers, illustrators, writers, production and project managers) to ensure innovation and enthusiasm for creative ideas and brand integrity. Specialties: Concept Generation, Brand Strategy, Multi-Channel Marketing, Team Building and Mentorship.
Experience
Creative Director (Contract)
Mar 2024 — Present · Greensboro, NC, US
Education
University of California, Berkeley
BA, History
California College of the Arts
BFA, Graphic Design
Skills
- Branding
- Web Design
- Logo Design
- Typography
- Visual Communication
- Packaging
- User Experience
- Design Thinking
- Concept Development
- Graphic Design
- Branding & Identity
- Art
- Corporate Identity
- Adobe Illustrator
- Indesign
- Interaction Design
- Design Strategy
- Brand Development
- User-Centered Design
- Photoshop
- Adobe Creative Suite
- Creative Direction
- Art Direction
- Illustrator
- Teaching
- Experience Design
- Graphics
- Integrated Marketing
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