Betty Hwang

Public Relations Manager @Kaiser Permanente

Rockville, MD, US

Develop and execute proactive public relations strategy for one of the largest health systems and non-profit health plans in the U.S.(Mid-Atlantic region)•Collaborate with medical group team and physicians to place experts in media opportunities and conduct media training and prep sessions•Manage weekly editorial meetings with medical group colleagues to support PR strategy•Assist with crisis communications, including reactive media relations, developing statements and crafting executive messaging.•Support community health and community relations external communications; collaborate with team leads by crafting press releases, social media posts and talking points for public events.•Manage monthly content for regional Twitter/X handle and monitor/manage user comments.•Monitor online reviews via Reputation.com platform and lead online reputation management.Accomplishments:•Increased medical excellence earned media placements nearly 100% from 109 in 2020 to 1,153 in 2023.•Collaborated with National media relations team to develop in-person media training program for physicians; Conducted three sessions.•Media trained (virtually) more than than 100 physicians and a dozen senior executives.•Assisted with development and execution of reputation management strategy that achieved over a 90% online review response rate (consistently among the highest across Kaiser Permanente nationally).•Collaborated across with community health team and the Maryland Department of Health to develop and execute a multimodal public education campaign about COVID-19 vaccination targeting communities of color, reaching 4,600 unique users via our campaign landing page.•Facilitated series of press conferences with the DC Department of Health and the DC Mayor, collaborating with internal teams to raise awareness of the COVID-19 vaccination•Executed strategy to grow Twitter followers from 4,755 in 2020 to 8,390 in 2024.