Betty Burrell

Marketing Manager - B2c & B2b @Northcoders

Manchester, GB

Work on both B2B and B2C audiences, aligning with recruitment and product growth objectives- Achieved 200% increase in applications, expanded course offerings from 1 to 4, and grew social media community by 10%- Enhanced CRM journeys and workflows for both customer segments, improving user onboarding and experience- Utilised SEMrush & Google Trends to drive SEO content strategy for target audiences (both business- and consumer-facing)- Worked with videographers to generate testimonial content, increasing brand trust and user engagement- Managed paid media agency: led A/B testing of creatives, course proposition optimisations and budget allocation- Led planning and budgeting for the ‘Tech Careers Launchpad’ event in partnership with external stakeholders (e.g, city council, large corporates)- Oversaw a targeted initiative: female-only workshops to boost gender minority representation in the bootcamp pipeline- Manage a team of two marketing professionals and collaborated across onboarding, classroom delivery, and C-suite reporting- Partnered with the Department for Education to maintain regulatory compliance for training delivery.

The University of Manchester

Bachelor's degree, Religion and Theology