Betty Anne Morrison

Director of Sales & Marketing @Marriott International

Charlottetown, PE, CA

As Director of Sales and Marketing, I am responsible to plan and implement sales and marketing activities in order to meet company targets for retention growth and profitability. The role has a responsibility to keep up with emerging economic trends, market intelligence and represent the reputation, brand and image of the hotel externally and internally- Plan and implement sales & marketing strategy- Manage sales and marketing resources - Contribute to formulation of policy and strategy - Recruit, manage, train and motivate direct reporting staff - Maintain administration and relevant reporting and planning systemsWith over 3700 managed and franchised properties, a presence in 73 countries, a family of 15 distinct brands and associates, Marriott delivers on its commitment to every associate to offer a world of opportunity as unique as they are. We are consistently recognized as a top employer for our superior business operations which are conducted based on five core values: put people first, pursue excellence, embrace change, act with integrity, and serve our world. Our 15 brands include Marriott, The Ritz-Carlton, JW Marriott, Bulgari, EDITION, Renaissance, Autograph Collection, AC Hotels by Marriott, Courtyard, Fairfield Inn & Suites, SpringHill Suites, Residence Inn, TownePlace Suites, ExecuStay, and Marriott Executive Apartments.

University of Calgary

Arts, Art/Art Studies, General

Mount Saint Vincent University

Diploma, Legal Secetarial