Bettina Drews
AVP Editorial Content, Design & Storytelling at MetLife
- Role
- Assistant Vice President - Editorial Content, Design & Storytelling - Global Communications at MetLife
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Bettina Drews
Seasoned communications strategist and genuine storyteller who creates inspiring multimedia content that can change hearts and minds. Substantial experience in journalism, internal communications and integrated marketing for global organizations. Focus on improving employee engagement and loyalty across all communication channels. Especially interested in employee communications, brand journalism, change management, content strategy, web management, social media / social intranet, and video production. Always interested in working with international corporations, academic institutions and not-for-profit organizations.Specialties: Integrated marketing, internal communications, brand journalism, employee engagement, digital content strategy, storytelling, cross-cultural marketing, brand strategy, video and podcast production.
Experience
Assistant Vice President - Editorial Content, Design & Storytelling - Global Communications
Oct 2021 — Present · New York, NY, US
Editor-in-chief, leading the editorial, design and video team within Global Communications. Some stories are best told with a punchy blog post. Others come to life in a short video. Still others deserve cover-story treatment. News videos, podcasts, photo stories, interviews, infographics, feature articles.this team creates them all to bring MetLife\'s purpose and strategy to life for our people.
Education
New York University
M.S., Integrated Marketing
2001 — 2003
Freie Universität Berlin
M.A., Journalism and Communications
1990 — 1994
Skills
- International Marketing
- Integrated Marketing
- Mac
- Adobe Photoshop
- Direct Marketing
- Corporate Communications
- Corporate Identity
- Html
- Copy Editing
- Event Planning
- Podcasting
- Brand Development
- Sharepoint
- Database Management
- Website Management
- Brand Awareness
- Cross-Cultural
- Employee Relations
- Yammer
- Adobe Creative Suite
- Iwork
- Translation
- Microsoft Office
- Event Management
- Copywriting
- Pc
- Online Marketing
- Interactive Advertising
- Final Cut Pro
- Broadcast Journalism
- Foreign Languages
- Video Production
- Content Management
- Social Media
- Internal Communications
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