Bettina Postec
Manager of Client Success @S Ir Creative Technology Studio
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WORK HISTORY
Manager of Client Success @S Ir Creative Technology Studio
As a key member of Sense-immaterialReality, I lead the creation and execution of immersive brand experiences using XR technologies (AR/VR/MR), tailored to meet the specific needs of luxury and premium brands.My responsibilities include:Creative Strategy:Defining and developing innovative creative concepts that align with brand objectives, ensuring that immersive experiences effectively capture the essence of the brand and engage the target audience. This includes crafting unique user journeys, spatial narratives, and integrating storytelling techniques to enhance the emotional impact of each experience.Customer Relationship & Development:Building and nurturing long-term relationships with key clients by understanding their goals, challenges, and needs. I work closely with brand teams to guide them through the creative and technical process, offering strategic insights and solutions to ensure that the final product exceeds expectations. I also identify new business opportunities, ensuring that clients are always at the forefront of emerging XR trends and technologies.Project Management:Overseeing the end-to-end development of immersive experiences, from initial concept to final implementation. I manage project timelines, coordinate with cross-functional teams (designers, developers, technical experts), and ensure that all technical requirements are met. I’m responsible for the seamless integration of creative vision with cutting-edge technology, ensuring that all projects are delivered on time and within budget.Workshops & Training:Leading tailored workshops that educate and inspire clients and their teams on the potential of XR, helping them to conceptualize and implement future-facing strategies that drive engagement, build loyalty, and amplify brand presence.I collaborate with teams in Paris, London, Rotterdam and Milan.
EDUCATION
ISCOM
Master 2 (M2), Creative Design Branding
ISCOM
Master Marketing et communication globale, Marketing
ABOUT BETTINA POSTEC
Stratégie de marque, marketing lifestyle, storytelling, expérience client, émotion. Je conçois des campagnes et activations qui incarnent l’identité de marques luxe, culturelles et créatives.Je suis une professionnelle du marketing de marque et de la communication stratégique, spécialisée dans les secteurs du luxe, du lifestyle, de l’entertainment et des industries culturelles.Mon parcours en agences créatives (Havas Play, Saguez & Partners…) m’a permis de collaborer avec des marques emblématiques comme LVMH, Air France, Galeries Lafayette, Basic-Fit, sur des projets mêlant positionnement, image de marque, expérience immersive, et activation 360°.Mes expertises clés :• Stratégie marketing et communication globale• Brand content, narration de marque et storytelling émotionnel• Positionnement de marque, stratégie de lancement, rebranding• Activations de marque : influence, média, événementiel, expériences immersives, XR/AR/VR• Expérience client haut de gamme, marketing expérientiel• Direction de projet, relation client, pilotage de campagnes 360°• Insight culturel, tendances lifestyle, consommation aspiréeJe conçois des stratégies de communication sensibles et impactantes, pensées pour toucher une audience exigeante, internationale et connectée aux univers de la mode, de l’art, du design et de l\'entertainment. Basée entre Paris et Milan, je suis en veille active sur des opportunités me permettant de rejoindre une maison ou une marque premium pour porter la stratégie marketing, la création de valeur par le sens, et l’expérience client.
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