Eric Weiss

About Eric Weiss

For over 20 years, I’ve been creating content that connects with people and drives…

Experience

1. Founder Executive Producer Digital Content Strategist & Creator

   Better Living Onbetterliving.Com

   Jan 2002 — Present · Wilmington, DE, US

   What began in 2002 as a nationally syndicated lifestyle TV series evolved into a pioneering digital platform that seamlessly integrates content marketing, social media, and brand storytelling.The Better Living TV show and its companion website BLguide.com featured online video segments before YouTube existed. Over the years, it has grown into a trusted digital destination for travel, food, home, and wellness content, with a targeted audience of 400K+ monthly visitors and 500K+ combined social media followers.→ TV Era (2002 – 2013) Syndicated in key markets: New York, Los Angeles, Dallas, Raleigh-Durham, and Hampton Roads via Time-Warner Cable, Cox Cable, and AT & T Digital pioneer: One of the first to stream video content online (2002), partnering with Google Video (Pre-YouTube) and TripAdvisor for content distribution Partnered with major national brands across food, home, and travel industries to create integrated TV segments, commercial productions, and branded contentNotable TV-Era Brand Partners: Disney, Four Seasons George V Paris, Palace Hotel Gstaad, St. Regis Grand Rome, Dole, Del Monte, Hormel, Celestial Seasonings, Serta, Febreze, Le Creuset, and Overstock.com.→ Digital Evolution: OnBetterLiving.com Blog + Social Era (2010 – Present) Transitioned to a high-impact digital platform, reaching 1M+ monthly visitors at peak and maintaining 400K+ today with highly targeted engagement Expanded into long-form storytelling, social media campaigns, and influencer partnerships Built a highly engaged social presence with 500K+ combined followers across platforms Continue to create premium lifestyle content while working with leading brands across multiple industries Key Digital-Era Partners: Smithfield Foods, Barceló Hotel Group, Flora Health (30+ campaigns), iHerb.com (30+ campaigns), Future Fitness (15 campaigns), Virginia Tourism, KentNarrowsMD.com, SharkNinja, Splenda, Old El Paso, Oreo, Walmart, Target, and ACME/Safeway/Albertsons

Skills

• Leisure Travel
• Management
• Social Media Consulting
• Television
• Product Marketing
• Online Advertising
• Social Networking
• Broadcasting
• Sales
• Travel Marketing
• New Business Development
• Recipes
• SEO
• Competitive Analysis
• Social Media Marketing
• Broadcast
• Leadership
• Integrated Marketing
• New Media
• Video
• Social Media
• Digital Media
• Fitness
• Strategic Planning
• Video Editing
• Content Strategy
• Marketing Strategy
• Marketing
• Food Marketing
• Video Production
• Online Marketing
• Content Development
• Entertainment
• Content Marketing
• Digital Strategy
• Digital Marketing