Betsy Schneider
BI WORLDWIDE inspires the people that matter the most to the success of your business.
- Role
- Vice President, Marketing at BI WORLDWIDE
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Betsy Schneider
BI WORLDWIDE applies the principles of behavioral economics to inspire employees, channel partners and consumers. I\'m passionate about BI WORLDWIDE\'s brand and lead our brand awareness and lead generation strategies.We have a marketing approach that is content driven, including digital, website, social media, search, ABM, customer forums, seminars and webinars. The marketing team focuses on the strategy, creative and execution of these integrated efforts.Specialties: marketing strategy, branding and identity, leading cross-functional teams, communications, ABM, project execution, writing, editing, proofing.
Experience
Vice President, Marketing
Jun 2006 — Present · Minneapolis, MN, US
Corporate marketing and global branding, both externally and internally. Brand strategy and development, including web site traffic, SEO, SEM, ABM and customer forums.
Education
University of St. Thomas
Executive MBA
2011 — 2014
St. Catherine University
BA, Communications and Psychology
1981 — 1985
Skills
- Trade Shows
- Strategic Partnerships
- Mobile Marketing
- Sales
- Proof
- Business Development
- Digital Marketing
- Relationship Marketing
- B2b Marketing
- Brand Awareness
- Brand Management
- Marketing Strategy
- Lead Generation
- Customer Acquisition
- Editing
- Multi-Channel Marketing
- Strategy
- Marketing Communications
- Online Marketing
- SEO
- Public Relations
- B2b
- Loyalty Marketing
- Direct Marketing
- Social Media
- Interactive Marketing
- Branding & Identity
- Content Marketing
- Marketing Copy
- Email Marketing
- Project Management
- Social Media Marketing
- Marketing Management
- Integrated Marketing
- Leadership
- Database Marketing
- Marketing
- Budgets
- Direct Mail
- Brand Development
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