Betsy Schneider

BI WORLDWIDE inspires the people that matter the most to the success of your business.

Role
Vice President, Marketing at BI WORLDWIDE
Location
Minneapolis, MN, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Betsy Schneider

BI WORLDWIDE applies the principles of behavioral economics to inspire employees, channel partners and consumers. I\'m passionate about BI WORLDWIDE\'s brand and lead our brand awareness and lead generation strategies.We have a marketing approach that is content driven, including digital, website, social media, search, ABM, customer forums, seminars and webinars. The marketing team focuses on the strategy, creative and execution of these integrated efforts.Specialties: marketing strategy, branding and identity, leading cross-functional teams, communications, ABM, project execution, writing, editing, proofing.

Experience

  1. Vice President, Marketing

    BI WORLDWIDE

    Jun 2006 — Present · Minneapolis, MN, US

    Corporate marketing and global branding, both externally and internally. Brand strategy and development, including web site traffic, SEO, SEM, ABM and customer forums.

Education

  • University of St. Thomas

    Executive MBA

    2011 — 2014

  • St. Catherine University

    BA, Communications and Psychology

    1981 — 1985

Skills

  • Trade Shows
  • Strategic Partnerships
  • Mobile Marketing
  • Sales
  • Proof
  • Business Development
  • Digital Marketing
  • Relationship Marketing
  • B2b Marketing
  • Brand Awareness
  • Brand Management
  • Marketing Strategy
  • Lead Generation
  • Customer Acquisition
  • Editing
  • Multi-Channel Marketing
  • Strategy
  • Marketing Communications
  • Online Marketing
  • SEO
  • Public Relations
  • B2b
  • Loyalty Marketing
  • Direct Marketing
  • Social Media
  • Interactive Marketing
  • Branding & Identity
  • Content Marketing
  • Marketing Copy
  • Email Marketing
  • Project Management
  • Social Media Marketing
  • Marketing Management
  • Integrated Marketing
  • Leadership
  • Database Marketing
  • Marketing
  • Budgets
  • Direct Mail
  • Brand Development

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Betsy Schneider — Vice President, Marketing at BI WORLDWIDE in Minneapolis, MN, US | Unifers