Betsy Petrovic

About Betsy Petrovic

Results-oriented, dynamic E-Commerce Executive with proven success in Conversion Rate Optimization (CRO), Strategic Planning, Budgeting & P&L Management, Project Management of Large Scale Web Projects, Resource Allocation & Management, MultiChannel Marketing, Web Analytics, Affiliate Marketing, Email Marketing, Search Engine Optimization (SEO), Paid Search, Shopping Engines (Amazon & eBay), Online Payments, E-Commerce Platforms (Magento), and Targeted Content and Personalization. Managed E-Commerce Channels of up to $85M, led teams of up to 7 members, reduced expenses of up to $225K, increased E-Commerce revenues of up to 40% year over year, and delivered up to 30% of total company sales in customized programs for two companies.Specialties: Conversion Rate Optimization (CRO), Internet Marketing, E-commerce Strategic Planning, MultiChannel Marketing, Web Analytics, Affiliate Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Auctions (eBay), Online Payments, E-Commerce Platforms, Targeted Content and Personalization, Loyalty Programs

Experience

1. Marketing Manager

   Cql A Shopify Platinum Partner

   Mar 2021 — Present

   CQL (current)Manage all aspects of CQL\'s marketing, including- budget creation and management- new marketing program proposals- website management (including managing new website migration)- social media marketing, focusing on LinkedIn, but maintaining presence on Twitter, Facebook, & Instagram- paid advertising- corporate gifting- press releases- video channels- content marketing (blogs, articles, landing pages, and case studies)- client & partner webinars- analytics reviewsHaworth (7 months)Successfully migrated 5 business units at Haworth to Marketo\'s marketing automation tool. Project included- kick-off meeting with each business unit to learn the current email tool, define requirements, and map out transition to Marketo- setting up each business unit within Marketo and customizing permissions- building custom HTML emails templates per division, including international versions. Templates were based on a new \"master\" email template, but customized per each BU\'s requirements for email campaigns- meeting with teams to define and develop content and layout for automated nurturing lead email series - database cleansing and templatizing structure for contact data imports into Marketo- training for 5 business units on Marketo, including 80+ page custom training guides and zoom training for up to 20 employees. Training included details on Marketo platform, how to set up new emails with detailed specifications on module usage, how to segment campaigns, how to test campaigns, how to deploy emails, and how to report using analytics functionality- recommending and supporting integrations with Justuno, Workato, and Feedotter. These integrations supported Haworth\'s B2C business to Marketo for email marketing, and Dealer Communications that contacted automated content from multiple RSS Feeds onto Marketo email templates.

Education

• Benedictine University

  BBA, Marketing

  1997 — 2000

• Keller Graduate School of Management of DeVry University

  MBA, Marketing

  2002 — 2003

Skills

• Web Analytics
• E-Commerce
• Affiliate Marketing
• Web Marketing
• Multi-Channel Marketing
• Loyalty Programs
• E-Payments
• Sem
• SEO
• Marketing
• Strategic Planning
• Digital Marketing
• Strategy
• Mobile Marketing
• Organic Search
• Competitive Analysis
• Online Marketing
• Crm
• Digital Strategy
• Email Marketing
• Web Design
• Brand Development
• Cross-Functional Team Leadership
• Sales
• Account Management
• Lead Generation
• Content Management
• Customer Relationship Management (Crm)
• Search Engine Optimization (SEO)
• Search Engine Marketing (Sem)