Elizabeth Betsy Nguyen

Elizabeth Betsy Nguyen

Sr Project Manager @Modus

Kansas City, MO, US
MOBILE NUMBERS
+14•••••••77

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WORK HISTORY

Aug 2021 — Present

Sr Project Manager @Modus

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Led a high-volume portfolio of 12–15 concurrent digital initiatives each quarter for ADP, managing $2M+ in SOWs while achieving 96% client satisfaction and 0% churn.Championed ADP’s award-winning Grit & Wisdom small business campaign, which earned the 2025 Silver Stevie Award for Brand Experience of the Year (B2B) and the 2024 Platinum Titan Award for Marketing (B2B).Oversaw cross-functional teams across research, content strategy, UX/UI design, and development to deliver scalable B2B and B2C digital experiences—on time and under budget.Fostered strong executive-level relationships at ADP, leading weekly strategy and progress sessions that consistently boosted satisfaction scores.Recognized with Modus’s internal “Nailed It” award (August 2023) for successfully managing and delivering 15 simultaneous projects under budget and ahead of schedule.

EDUCATION

1994 — 1998

Metropolitan State University of Denver

Bachelor of Science, Marketing

SKILLS

Brand ManagementMarketing StrategySocial MediaLocal MarketingCustomer InsightHospitality IndustryMarketing ManagementSalesEmail MarketingRestaurant ManagementMulti-UnitHospitalityCoachingCampaignsRestaurantsFood ServiceLocal Store MarketingP&L ManagementRetailDirect MarketingManagementBrand DevelopmentBudgetingField MarketingLeadershipAdvertisingCateringIncome StatementCreative DirectionIntegrated MarketingTime ManagementP&LBudgetsFoodDirect MailMarketingMarket ResearchFranchisingMarket PlanningFood & Beverage

ABOUT ELIZABETH BETSY NGUYEN

Strategic marketing leader with strong background in marketing experience within the restaurant, retail, and consumer packaged goods (CPG) industries. Successful track record of influencing consumer purchasing habits through the implementation of multichannel marketing and advertising campaigns aligned with branding and return on investment (ROI) goals. Strong leadership and team focus, employing well-developed and proven communication, interpersonal, and problem-solving skills.

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