Betsy Martin

About Betsy Martin

With over 20 years of experience in leading the world\'s most highly transactional brands and technology organizations, I am the CEO of Vaya Ventures: ventures include VayaConnect Commerce, The Vaya Network, REAL Wellness, Red Bench Friction-Free Commerce for Real Estate, and 100%forHumanity. I am also the author of Roadmap to Return, a process for creating actionable plans and measurable results in competitive markets through digital innovation and process optimization. My mission is to empower companies and individuals to achieve their full potential and make a positive impact on people and planet. My areas of focus include strategic planning and executive leadership, innovating value propositions for growth and shareholder value, product development and go-to-market strategies, omni-channel customer experience and data management, customer journey visualization and orchestration, applied analytics and artificial intelligence, and organizational quality and change management.

Experience

1. Founder & CEO

   Vaya Ventures

   Jan 2013 — Present · Cincinnati, OH, US

   Vaya Ventures owns and develops companies poised for the next stage of growth including Vayaconnect Commerce, Orca Communications, REALWellness, Red Bench, and 100% for Humanity. We focus on companies who provide meaningful impact to people and planet including health and wellness, sustainable living, artificial intelligence, and omni-channel customer experience innovation.

Education

• Union Institute & University

  Bachelor of Arts, Psychology, Marketing

  1991 — 1993