Betsy J. Walker

About Betsy J. Walker

I believe the most powerful marketing happens at the intersection of human-centric strategy and AI-powered innovation. With over 20+ years of experience scaling B2B enterprise software companies of all sizes, I have dedicated my career to transforming marketing departments into strategic revenue centers.Marketing isn\'t just about visibility; it’s about building a scalable engine for growth. My approach is rooted in metrics that matter and emotional intelligence — ensuring that as we lean into the efficiencies of AI, we never lose sight of the human-to-human connection that builds lasting connections. Whether I\'m designing unforgettable customer experiences, creating impactful brands, or experimenting with the latest AI tools to accelerate growth, I\'m always focused on the people who make it all happen. I\'ve been privileged throughout my career to lead and work with some of the best talent in the industry where the power of teamwork can exceed the most ambitious goals, turning strategic vision into market-leading success.

Experience

1. Senior Vice President Marketing

   Cranium AI

   Sep 2024 — Present

Education

• Villanova University

  Certificate, Project Management

  2002 — 2002

• Walden University

  Doctor of Philosophy (Ph.D.), Applied Management & Decision Sciences, focused in Information Systems Management

  2007 — 2015

• Colorado Technical University

  Bachelors, Business Administration

  2004 — 2005

• Colorado Technical University

  MBA, Management

  2005 — 2006

• South Hills School of Business & Technology

  Associate's Degree, Computer Information Systems

  1995 — 1997