Betsy Hurner

About Betsy Hurner

I focus on developing and executing impactful marketing, communication, and branding strategies. My role as Principal Director of Marketing & Communications involves leading efforts in account-based marketing, public relations, social media, digital marketing, and corporate and internal communications to strengthen our brand and align with organizational goals.

Experience

1. Principal Director, Marketing & Communications

   SSOE Group

   Jan 2026 — Present · Toledo, OH, US

   Develop and execute SSOE\'s branding, marketing, and communication strategy including- Enhanced focus on account based marketing and integration with the sales funnel- Public relations- Social media- Digital marketing - Website - Recruitment branding- Internal communications- Corporate communications

Education

• Toledo Christian

  High School Diploma

  1982 — 1997

• The University of Toledo

  MBA, Marketing

  2004 — 2007

• The University of Toledo

  Bachelor of Business, Marketing, Information Systems

  1997 — 2001

Skills

• Public Relations
• Internal Communications
• Media Relations
• Graphic Design
• Branding & Identity
• Microsoft Office
• Sales
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Deltek
• Leadership
• Newsletters
• Marketing Management
• B2b
• Brand Management
• Marketing Strategy
• M&a Marketing Integration
• Customer Feedback
• Market Research
• Budgeting
• Advertising
• Corporate Communications
• Public Speaking
• New Business Development
• Event Management
• Collateral
• Trade Shows
• Strategic Planning
• Event Planning
• Business Development
• Proposal Writing
• Business Planning
• Press Releases
• Marketing Communications
• Budgets
• Social Media
• Creative Briefs
• Management
• Project Planning