Betsy Huntingdon

About Betsy Huntingdon

I\'ve been an engineer, an industry analyst, a product manager, and product marketing manager. I\'ve recently taken a new position at HP as a Product Marketing Manager in the PageWide Industrial division, working on commercial presses. Previously, I was a Product Manager at HP responsible for the pricing, lifecycle, contracts, sales support, & management of multiple in-market inkjet product lines. Before that at Teradata, I was responsible for all of the global corporate marketing activities for strategic data warehousing products with successful deployments of new and mature products to field associates, customers, and partners. My main role was to produce collateral and training that helped our sales force sell Teradata products. I am- A marketing expert that develops strategic plans to position new products as industry leaders- Organized and tactical, able to carry out multiple projects and take on additional responsibilities while still meeting deadlines and exceeding expectations- Versatile – technical and business background paired with strong communication abilities enable excellent vendor, co-worker, and management relationships.How I work: I believe in getting things done quickly and correctly, with a good attitude and a wicked sense of humor. If you need something from me, I’m happy to oblige, right away.

Experience

1. Commercial Product Marketing Manager

   HP

   Apr 2023 — Present · San Diego, CA, US

   I\'ll be working in the PageWide Industrial organization bringing new commercial (publishing, direct mail, etc.) inkjet presses to market.

Education

• Purdue University

  BSME, Mechanical Engineering

• San Diego State University

  MBA, Business

Skills

• Product Management
• Product Marketing
• Competitive Analysis
• Product Development
• Project Planning
• Go-to-Market Strategy
• Product Lifecycle Management