Betsy Hook

About Betsy Hook

Consumer & partnership marketing leader in the financial services & retail industries with experience driving results in client solutions, customer acquisitions (consumer activation & loyalty) and product management.

Experience

1. VP, Marketing - Sam s Club Acquisition & Strategy

   Synchrony

   Jul 2023 — Present

   Drive business growth through developing product strategies, implementing promotional tactics for new account originations and expanding credit application entry points, both in Clubs and digitally- Manage complex new account origination engine with Apply, Prequalification, Quickscreen and oversee launch of Prescreen channel- Evaluate opportunities to refine value prop and loyalty integration of existing Consumer Dual & Private Label credit cards while also exploring opportunities to expand the product suite.

Education

• University of Virginia

  Bachelor of Science (B.S.), Commerce: Marketing & International Business

  1996 — 2000

• Carnegie Mellon University - Tepper School of Business

  MBA, Marketing, Strategy

  2009 — 2011

Skills

• Digital Marketing
• Marketing Strategy
• Loyalty Programs
• Customer Acquisition
• Cross-Functional Team Leadership
• A/B Testing
• Loyalty Marketing
• Product Management
• Rewards Programs
• Marketing
• Salesforce.com
• Strategy
• Analytics
• Competitive Analysis
• Credit Cards
• Social Media
• Digital Strategy
• Leadership
• Product Marketing
• Market Research
• Advertising
• Digital Media
• Email Marketing
• Corporate Law
• Online Advertising