Betsy Hickman

About Betsy Hickman

Betsy leads Nature offerings for Anthesis Group globally. Her work focuses on empowering organizations to accelerate a nature positive future by developing solutions that align business goals with planetary boundaries, strengthening the resilience of enterprises and ecosystems alike.As a renegade student of business and economics, Betsy is keen to reimagine the role of business in building a better future by meeting the needs of all people within the limits of our extraordinary, living planet—so that we and the rest of nature can thrive. With nearly twenty years of leadership in sustainability strategy, stakeholder engagement, and strategic communications, she brings a diverse skill set and experience from both the non-profit and private sectors to this calling. With a depth of expertise in nature-based climate solutions, business acumen, and an aptitude for forging strategic partnerships between NGOs and the private sector, Betsy partners with purpose-driven organizations to drive transformational change in the way we approach our relationship with nature and redesign countless systems to restore our planet to health. Betsy has dedicated the past decade of her career to advising executives and investors on effective and meaningful sustainability strategies to harness purchasing power and investment capital into a force for good. She has partnered with leading companies across the agriculture, apparel, beverage, finance, food, forest products, restaurant, and retail sectors. Throughout her leadership of Field to Market, the largest multi-stakeholder initiative dedicated to advancing sustainable agriculture, Betsy united diverse organizations competitors such as PepsiCo, The Coca-Cola Company, General Mills, Kellogg’s, Procter & Gamble, Unilever, Target, and Walmart behind a shared vision and standardized approach to unlocking a future where farmers and nature thrive.Before joining Field to Market, Betsy spent nearly six years with the World Wildlife Fund, leading communications for their global sustainability partnerships with companies like The Coca-Cola Company, McDonald’s, Procter & Gamble and Sodexo and directing stakeholder engagement strategy for WWF’s Forests Forward program, formerly known as the Global Forest & Trade Network, across 34 countries. Earlier in her career, she served in various leadership roles in communications and marketing for publishing and investor relation firms after cutting her teeth in the advertising industry.

Experience

1. Global Nature Lead & Director

   Anthesis Group

   May 2022 — Present

Education

• Calvin University

  Bachelor of Arts (BA), Business

Skills

• Brand Management
• Marketing Strategy
• Social Media
• Marketing
• Integrated Marketing
• Sustainability
• Marketing Communications
• Strategic Communications
• Corporate Communications
• Leadership
• Sustainable Agriculture
• Strategy
• Social Impact
• Crm
• Corporate Social Responsibility
• Public Relations
• Media Relations
• Copywriting