Betsy H.

WORK HISTORY

EDUCATION

ABOUT BETSY H.

I am an accomplished Senior Account Director with 15+ years of experience leading automotive, lifestyle, and experiential marketing campaigns across national and global markets. I specialize in designing and executing multi-market, integrated marketing programs that combine experiential activations, live events, auto shows, influencer marketing, social media campaigns, digital content, brand partnerships, and emerging technology to drive measurable brand engagement, traffic, registrations, and ROI.In my current role, I serve as the primary client partner for national automotive accounts, managing strategy and execution for multi-market experiential campaigns, showroom activations, dealer engagement programs, and large-scale brand events. I have a proven track record of year-over-year account growth, managing multi-million dollar budgets, and leading teams of 100+ across multiple markets, including eight national automotive showrooms.I am highly skilled in business development, RFP/SOW management, client relationship management, and account expansion, translating complex client objectives into award-winning, immersive marketing programs that deliver measurable results. My expertise includes influencer activation, social-first campaigns, experiential marketing strategy, event management, brand storytelling, OEM partnerships, and cross-functional team leadership.I define program KPIs, generate actionable insights, and optimize campaign performance across multi-market activations, leveraging data to maximize consumer engagement, brand awareness, and business impact. I lead cross-functional teams—including production, creative, brand influence, and digital—to ensure seamless execution, innovation, and elevated team performance.Through my work, I have built trusted relationships with OEMs, dealers, and brand stakeholders, consistently delivering high-impact experiential campaigns, disruptive marketing concepts, and measurable business growth. My focus is on creating award-winning automotive and lifestyle marketing programs that combine creativity, strategy, and data-driven insights to achieve exceptional results.