Betsy Farrell McChain
Design Director @Good Housekeeping
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WORK HISTORY
Design Director @Good Housekeeping
New York, NY, US
Leading digital creative strategy and visual direction for one of America\'s most iconic media brands, overseeing design across goodhousekeeping.com, social, video, and newsletter.• Lead a team of 2 designers, setting the creative standard and best practices for digital execution across all owned platforms.• Partner with editorial leadership to define and evolve digital storytelling standards, design systems, and templates that scale across a high-volume content operation.• Direct large-scale editorial packages and franchise creative from concept through execution, maintaining the visual quality and brand consistency the brand is known for.• Own the development and evolution of design systems that enable faster, higher-quality output across a multi-channel operation.• Collaborate with marketing and product teams to align brand expression with commercial growth and audience strategy.
EDUCATION
State University of New York at Fredonia
Bachelor of Fine Arts - BFA, Graphic Design
ABOUT BETSY FARRELL MCCHAIN
I\'ve spent nearly a decade inside one of the most recognizable brands in America, shaping how Good Housekeeping looks, feels, and connects with tens of millions of readers across every platform. I\'ve directed the visual identity behind flagship franchises like the Good Housekeeping Beauty Awards and led design systems that scale across digital, social, video, and print. Along the way, I discovered that what I love most isn\'t just the design. It\'s the thinking that has to happen before it. I also work with beauty and wellness founders to build brands from the ground up: diving into the competitive landscape, shaping mission and positioning, defining product line architecture, and developing the voice and visual language that makes a brand click. The design comes last, and it\'s better because of everything that came before it.After years on both sides, shaping an iconic media brand and building new ones from scratch, I\'ve learned that strategy and creative direction are better together. I bring both. If you\'re building something in beauty or wellness, let\'s connect!
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