Betsy Curran
- Role
- a o Smith Corporation at A. O. Smith Corporation
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Betsy Curran
Visionary marketing executive with 15+ years of experience leading high-performing teams,…
Experience
a o Smith Corporation
Present
Education
University of Tennessee, Knoxville
Bachelor of Science, Major in Advertising, Minor in Business
2003 — 2007
Skills
- Media Planning
- Cross-Functional Team Leadership
- User Experience
- Marketing Strategy
- Marketing Communications
- Crm
- Management
- Team Building
- Cms
- Strategic Brand Positioning
- Creative Strategy
- Leadership
- Merchandising
- Product Launch
- Brand Development
- Marketing
- Advertising
- Competitive Analysis
- Contract Negotiation
- Media Buying
- Strategic Planning
- Project Management
- Integrated Marketing
- Revenue Forecasting
- Customer Journeys
- Digital Media
- New Business Development
- Creative Developement
- Team Mentoring
- Business Relationship Building
- Team Management
- Strategic Consulting
- Customer Engagement
- Loyalty Programs
- Direct Marketing
- Analytics
- Budgeting & Forecasting
- Social Media Marketing
- Outdoor Advertising
- Interactive Marketing
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