Betsy Codding
Digital Communications & Multimedia Director | Intranet | Digital Workplace | Employee Experience | Internal Communications | Content Strategy | Tech + Creative
- Role
- Head of Digital Communications & Multimedia at MassMutual
- Location
- Springfield, MA, US
- LinkedIn followers
- 500 followers
About Betsy Codding
At MassMutual, I oversee the digital communications landscape, specializing in cross-platform content strategy and internal communications. My expertise has been honed over the last seven years, leading to award-winning recognition for enhancing the digital employee experience and fostering partner relationships.The organization benefits from my strategic approach to digital communications management, which has grown audiences and engagement significantly. My commitment is to a human-centric digital presence, leveraging web analytics and channel strategy to ensure MassMutual remains at the forefront of digital innovation in the financial services industry.
Experience
Head of Digital Communications & Multimedia
May 2017 — Present · Springfield, MA, US
Education
Syracuse University - Maxwell School
MPA, Public Management
Rutgers University
mini-MBA, Social Media Marketing
Smith College
BA, American Studies
Skills
- Google Analytics
- User Experience
- Social Media
- Dreamweaver
- Html + Css
- Html
- Higher Education
- Web Project Management
- Web Applications
- Digital Strategy
- Wordpress
- Business Process
- User Interface
- Web Content Management
- Web Development
- SEO
- Business Analysis
- Blogging
- Strategy
- Social Media Marketing
- Cms
- Project Management
- Analytics
- Information Architecture
- Website Development
- Web Analytics
- Css
- Usability
- Technical Management
- Content Management
- Technology Management
- Management
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