Betsy Book

About Betsy Book

Mixed methods UX researcher. Dot-connecter. End-user advocate. Product management background. MBA with tech+marketing focus. My philosophy: move fast and fix things.

Experience

1. Senior Principal User Experience Researcher

   Linkedin

   Sep 2022 — Present · New York, NY, US

   I conduct mixed methods UXR studies and create research roadmaps that align to product roadmaps. I provide strategic guidance for ways to build products with user needs top of mind. I help figure out new and better ways of working as a UXR team. I connect dots, solve mysteries and shine light on things.

Education

• CUNY Graduate Center / Queens College

  M.A., Art History

• The University of Alabama

  B.A., Art History

• Baruch College

  MBA, Majors: Computer Information Systems & Marketing

Skills

• Digital Culture
• Digital Strategy
• Mobile Applications
• Social Games
• Product Management
• Community Management
• Avatars
• Interactive Technology
• Corporate Branding
• Product Strategy
• Online Marketing
• Advergaming
• Interactive Marketing
• Social Communication
• Social Branding
• Social Media
• Digital Innovation
• Research
• Digital Entertainment
• Web 2.0
• Social Technologies
• Social Web
• Video Games
• In-Game Advertising
• Competitive Analysis
• Entertainment
• Start-Ups
• Virtual Goods
• Advertising
• Product Marketing
• Online Communities
• Social Networking
• Blogging
• Community Development
• Analytics
• Social Capital
• User Experience
• Content Strategy
• Community Engagement
• Business Strategy