Betsy Appleton
VP, Brand Communications | Crisis Management, Creative Activation, Digital Marketing
- Role
- Vice President Brand Communications at Confluent Health
- Location
- Boulder, CO, US
- LinkedIn followers
- 500 followers
About Betsy Appleton
As the VP of Brand Communications, I lead external communications, crisis communications, public relations, social media management, reputation management, and creative production programs. With over 16 years of experience in marketing and communications, I have a passion for creating and executing innovative campaigns that drive growth, engagement, and brand loyalty.My core competencies include digital marketing, content marketing, performance media, crisis management, and agency operations. I have a Master of Arts in Strategic Public Relations and Crisis Management from the University of Sydney and a Bachelor of Science in Journalism and Media Studies from the University of Colorado at Boulder. I also have multiple certifications from Google, including Google AdWords and Google Analytics.
Experience
Vice President Brand Communications
Nov 2021 — Present · Boulder, CO, US
In my role as VP of Brand Communications, I led external communications, public relations, reputation management, and social media marketing strategies for Confluent Health\'s family of PT brands (65 and growing), all to tell a full brand story, recruit top talent, and engage employees- Led brand, PR, and communications strategy across a national healthcare platform spanning 50+ partner brands and thousands of sites of care- Built and scaled internal marketing and communications infrastructure supporting national campaigns, employer brand initiatives, and reputation management programs- Directed high-impact storytelling initiatives, including the documentary Pain, Misunderstood and industry research campaigns driving national awareness of musculoskeletal care- Oversaw reputation management and patient review strategy across hundreds of clinics, improving patient engagement and brand trust- Partnered with executive leadership to shape messaging, crisis response, and national brand positioning
Education
University of Colorado Boulder
Bachelor of Science (B.S.), Journalism, Media Studies
University of Sydney
Master of Arts (M.A.), Strategic Public Relations, Crisis Management
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