Betsy Sutherland
Senior Vice President, Partner, The Directions Group. MMR Program Board Member, University of Georgia
- Role
- Senior Vice President and Partner at The Directions Group
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Betsy Sutherland
With more than 25 years of traditional and CRM market research experience, my clients…
Experience
Senior Vice President and Partner
Sep 2014 — Present · Greensboro/Winston-Salem, NC, US
Providing hands-on research guidance to a variety of clients spanning CPG, FMCG, FSR, FF and entertainment. Loving every minute!
Education
University of Georgia - Terry College of Business
MMR
1987 — 1988
Brenau University
BA with honors
1983 — 1987
Skills
- Segmentation
- Direct Marketing
- Competitive Analysis
- Customer Insight
- Analytics
- Market Analysis
- Brand Equity
- Advertising Research
- Product Forecasting
- Quantitative Research
- Marketing Research
- Market Research
- Management
- Consumer Behavior
- Consumer Behaviour
- Brand Management
- Competitive Intelligence
- Marketing Strategy
- Questionnaire Design
- Primary Research
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