Betsy Greenawalt
Director, Global Market Research @Everyday Health
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WORK HISTORY
Director, Global Market Research @Everyday Health
Bennington, VT, US
Conduct market research for the pregnancy and parenting arm of the Everyday Health Group that includes Whattoexpect.com and Babycenter.com. Create qualitative and quantitative research to assist sales, marketing, user experience & design team, edit & product teams, customer service, advertising and publishing partners. Research conducted: concept tests, NPS, mobile and desktop usability-consumer and HCP. Extensive experience moderating 1:1\'s with consumers and HCP\'s. Recruit users, create discussion & task guides, screeners. Analyze and report results to management and partners. Verticals: Current: parenting, pregnancy, Former: pharma, health, fitness, nutrition, recipes
EDUCATION
University of Bridgeport
Bachelor of Science, Marketing
SKILLS
ABOUT BETSY GREENAWALT
Help create research solutions for end user incorporating both qualitative and…
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