Betsy Sallee

About Betsy Sallee

I\'m a content-focused product marketer who has spent the better part of a decade shaping messaging and positioning for AI, observability, and developer platforms. My background spans technical content marketing, front-end development, and book publishing, giving me a rare combination of technical fluency and hard-won editorial instincts. I\'m deeply fluent in AI, but I\'m also an old-school writer and editor who genuinely enjoys the work of translating complex concepts into clear, compelling stories that help end-users and business leaders understand and adopt new technologies.See examples of my work here: https://linktr.ee/ensallee Skills: Technical content strategy, product marketing, content marketing, messaging and positioning, on-page SEO, technical writing and editing, video scripts, demo development Knowledge Areas: AI, observability, security, cloud infrastructure, DevOps, APIs

Experience

1. Product Marketing Manager

   Edge Delta

   Mar 2025 — Present

   Own content quality for all marketing assets—including landing pages, blog posts, videos, social posts, email sequences, and long-form content—ensuring technical accuracy, consistent brand voice, and clear positioning for AI-powered observability products ∙ Partner with product to define ICPs, core value propositions, and key differentiators for a major product launch, establishing the messaging framework that guides go-to-market content and campaigns∙ Develop, script, and produce product demos and webinars from end-to-end, appearing on camera and creating supporting video assets using AI tools without a dedicated video team∙ Craft targeted messaging for LinkedIn and search campaigns, aligning campaign positioning with ICPs and product value propositions to support pipeline generation

Education

• Flatiron School

  Software Engineering Immersive

  2018 — 2018

• Wesleyan University

  Bachelor of Arts (B.A.), English

  2009 — 2013