Betsy Sabala Lynch

About Betsy Sabala Lynch

As a positive, tenacious, results-driven Marketing, & PR Professional, I thrive in fast-paced environments and am passionate about improving processes to find efficiencies. I am a self-motivated, strategic thinker with experience across several channels in the CPG & hospitality worlds. I also gained outbound sales experience working in the hospitality tech world. I am a leader & team player building upon group strengths and encouraging teammates in order to highlight ways to win.During my time at Advantage Solutions I learned how to successfully manage a client relationship, provide strategic solutions, understand complex syndicated data, and drive consumer package good sales through my experience on the Campbell Snacks, J M Smucker, and Unilever accounts. I have proven my ability to provide valuable insights in order to drive business.At Hotel Engine, I refined my sales toolkit and learned the craft of value selling. I worked hard to educate myself on new ways to overcome objection. I loved the responsibility of attracting new business and fostering adoption of the platform. As a Senior Publicist at J/PR, I am responsible for all client relationship management, composing and distributing pitches, press releases, while finding niche ways to make our clients standout. As a Denver media maven I have developed close relationships with various editors, journalists, newscasters, and influencers and am frequently communicating our clients\' news while sourcing unique ways to work together. I am ecstatic to represent a diverse portfolio of successful brands in the hospitality space. My professional experience reflects my excitement for sales & business development, public relations, marketing communications, brand strategy, experiential marketing, data analytics and consumer innovation. When I am not working you would probably find me making travel plans to visit friends, hanging out with family, skiing, hiking, running, reading, and visiting new restaurants.

Experience

1. Senior Publicist

   J/PR

   Feb 2025 — Present

Education

• University of Colorado Boulder

  Public Relations

  2015 — 2019