Betsy Loredo

About Betsy Loredo

I make things. I fix things. And I tell a good story in every kind of media. • Editor / Writer / Copywriter / Ghostwriter of books and features for children and adults, all categories • Director / Content Producer of storybook and game apps, AR, interactive audio for personal assistants, and podcasts • Scriptwriter for children\'s television and podcasts • Playwright • Content consultant for experiential and exhibit events

Experience

1. Executive Editor & Content Director

   Sesame Workshop

   Jan 2000 — Present

   Nimbly criss-crosses or connects my varied roles as Executive Editor, Story Editor, Director, and Producer of content. Adds revenue and expands brand awareness through management or hands-on creative for virtually every child-focused and fan-facing media, including: print and ebook publishing, touchscreen and voice-assistant apps, podcasts, and location-based experiences. Fosters strong relationships with fiscal partners and creatives in many industries. Plus, effectively channels creative through complex research, marketing and legal approval processes. Ensures that every piece of storytelling, whatever the medium, provides a meaningful service, joyfully entertains, and is a warm and fuzzy encounter for families or fans.

Education

• School of Visual Arts

  Communication

  1981 — 1985