Betsy Kiser

About Betsy Kiser

Accomplished marketing professional with experience in media, promotions, advertising and project management• Broad range of experience directing marketing budgets across multiple platforms, from strategy to execution • Ability to maximize results against strict or limited budgets• Skilled at managing multiple projects in a fast-paced, ever-changing environment; extremely organized with great attention to detail• Ability to work well with others and effectively manage a team

Experience

1. Regional Marketing Director

   Live Nation Entertainment

   Dec 2009 — Present · Birmingham, AL, US

   Responsible for the creation and execution of advertising, marketing and public relations campaigns for all Red Mountain Entertainment events throughout the Southeast. Manage the workflow of multiple projects simultaneously, seeing the campaigns through various phases from announcement to event execution. Key Responsibilities• Develop and manage creative marketing and promotional plans• Collaborate with marketing, sponsorship/sales, ticketing, production and venue staff at multiple venues throughout the region to successfully execute marketing plans and initiatives • Build and maintain strong relationships with industry partners, working together to ensure proper implementation of all marketing campaign elements• Oversee digital strategy across various platforms including Facebook, Instagram, Twitter & Google AdWords• Utilize available data to identify target audience and effectively and efficiently maximize conversions • Media buying and negotiating including radio, television, print, digital and outdoor• Managed event-specific budgets for over 150 events in 2018• Create high impact promotions and strong consumer awareness focusing on added value with the goal of driving sales• Handle all public relations including distribution of press releases and publicity materials, pitching preview stories, coordinating interviews and serving as the on-site media manager• Work with graphic designer on creation of all print and digital imaging with careful attention to brand standards

Education

• Clemson University

  Bachelor of Arts (B.A.), Communication and Media Studies

  1998 — 2001

Skills

• Social Media
• Advertising
• Media Buying
• Event Planning
• Radio
• Marketing
• Integrated Marketing
• Entertainment
• Digital Media
• Marketing Communications
• Facebook
• Digital Marketing
• Event Management
• Public Relations
• Marketing Strategy
• Media Relations
• Social Networking
• Social Media Marketing
• Strategic Planning