Betsy Moody Griffin
Vice President, North America Strategy at Beam Suntory
- Role
- Vice President, North America Strategy at Beam Suntory
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Betsy Moody Griffin
I have 8+ years of experience helping companies develop and execute actionable, multi-year growth strategies. My diverse experiences advising companies on Investments/Finance and on Demand-Centric Growth strategies across multiple categories have given me broad organizational understanding. My passion for understanding all facets of consumer demand – current, emerging, and latent - using both qualitative and quantitative ‘big data’ help create profitable change. By prioritizing the development of strong C-level/cross functional partnerships I ensure that my recommendations deliver the highest impact.EXAMPLE CLIENT IMPACT: PORTFOLIO OPTIMIZATION/NEW BRAND CREATION: Created portfolio strategy for leading retailer’s private label brands, identifying two growing white space opportunities for new brand creation. MARKET SEGMENTATION/BUSINESS INITIATIVE PRIORITIZATION: Segmented consumers for CPG client and prioritized target segments. Developed new brand value proposition, messaging, and growth platforms for innovation, working closely with marketing and innovation leadership. CATEGORY/CHANNEL MANAGEMENT: Led retail activation strategy for CPG client, partnering with sales and category management, strengthening in-store consumer path-to-purchase touch points. INNOVATION PLATFORM DEVELOPMENT: Recommended innovation platforms focused on solving for consumer compromises for leading food manufacturer. Gave 3 areas of focus for 5 year innovation pipeline. COMPETITIVE ASSESSMENT: Developed strategic scenarios and recommendations for global pet food manufacturer to respond to competitor market entry in area of strategic differentiation.
Experience
Vice President, North America Strategy
May 2023 — Present
Education
The University of Chicago Booth School of Business
MBA (full-time), Econometrics & Statistics, Managerial & Organizational Behavior, Marketing Management
2011 — 2013
Northwestern University
Bachelor of Arts (BA), Political Science
2001 — 2005
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