Betsy Cross

Experience

1. Vice President of Development

   Legacy Lifecare

   Jan 2025 — Present

   Create and execute annual campaign plans for participating affiliates, including solicitation, cultivation, and stewardship initiatives, primarily focused on major gift fundraising and pipeline development, as well as donor and prospect research.Develop appropriate metrics to measure fundraising progress and success. Establish and execute annual solicitation timelines and strategies.Generate strategies and tactics to incorporate campaign objectives and messaging into annual fundraising events, including integrated annual campaign giving, donor stewardship, donor cultivation and other messaging. Identify and coach designated solicitors at participating affiliates by developing strategies and individual donor plans for key donors and prospects. Create impactful development collateral, including a plan for consistent, regular communications and appeals.Promote a culture of philanthropy throughout the organization, identifying opportunities to both raise funds directly as well as imbue every aspect of Legacy Lifecare with a philanthropic culture mindset.

Education

• University of Massachusetts Amherst

  BA, Communications

  1989 — 1993

Skills

• Non-Profit Board Development
• Nonprofits
• Fundraisers
• Event Planning
• Proposal Writing
• Volunteer Management
• Public Speaking
• Community Outreach
• Community Development
• Board Development
• Editing
• Marketing Communications
• Philanthropy
• Non-Profits
• Event Management
• Public Relations