Betsy C. Heafitz
Promotional Integrity @Insight Global
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WORK HISTORY
Promotional Integrity @Insight Global
Continuing work with Johnson & Johnson Medical Device Group, including Biosense Webster, Mentor, Acclarent, and ASP- Help to Manage Approval Process for Marketing Material, including Professional Education, Event and General Promotion for US market - Train and Onboard new users - Content Mangement
EDUCATION
Harvard Extension School
Product Developement
Dartmouth College
Artium Baccalaureus, Russian Area Studies
UCLA
College Counseling Certificate - Earned with Distinction, Education
Norwich University
Russian
ABOUT BETSY C. HEAFITZ
BUSINESS: 20+ years knowledge and practice across a broad range of marketing disciplines, both client and agency, including Branding, PR, Internet, Collateral Development, Webinars, White Papers, and Trade Shows. Specific experience in high tech, education, medical device and non-profit industries. Extensive international experience, both corporate and country subsidiary. Strengths in project management of cross functional teams, writing, and training development. Creative, strategic thinker with out-of-the-box ideas for positive bottom–line impact. Energetic, entrepreneurial spirit and team player. EDUCATION I work with students to support them in their college application process. I focus on helping them craft original essays that highlight their unique qualities, find colleges where they can blossom, and provide insight into the financial aid process.
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