Betsy Brown

Creative Designer @TravisMathew

Huntington Beach, CA, US

Partner with the brand marketing team to develop and execute creative concepts for seasonal marketing campaigns.• Art direct e-commerce and campaign photoshoots, overseeing product, lifestyle, and editorial imagery across digital and print channels.• Lead pre-production planning including shot lists, mood boards, and creative decks to communicate visual direction to cross-functional teams and external partners.• Source shoot locations, photographers, stylists, talent, and props to support campaign execution.• Present creative concepts and campaign direction to internal teams and external brand partners.• Post-production review including image selects and retouching notes to ensure brand standards and visual quality.• Collaborate cross-functionally with marketing, design, and production teams to deliver high-quality assets across multiple channels on tight timelines.• Conduct ongoing research on competitor brands, trends, and industry best practices to inform creative direction.• Work with the ambassador team to concept and produce photoshoots that integrate athlete and influencer partnerships into brand storytelling.

Texas Christian University

BGS , Graphic Design

Santa Ana College

Certificate of Graphic Arts