Betsy Alderman
Marketing Associate | CRM, eCommerce, Wholesale & Brand Campaigns
- Role
- Marketing Specialist at Sotheby's
- Location
- Stamford, CT, US
- LinkedIn followers
- 500 followers
About Betsy Alderman
I’m a marketing professional with 4+ years of experience driving integrated campaigns across CRM, eCommerce, retail, and wholesale channels.My work sits at the intersection of brand strategy and performance marketing combining creative storytelling with data-driven insights to drive engagement, optimize campaigns, and grow revenue. I’ve led execution across email, SMS, digital campaigns, and retail initiatives, supporting measurable business impact across multiple channels.I’ve partnered cross-functionally with creative, merchandising, production, and sales teams to bring campaigns and product launches to life, while also supporting large-scale accounts and fast-paced go-to-market initiatives.While my background is rooted in fashion and lifestyle, my experience translates across industries I’m particularly interested in opportunities within consumer, tech, and digitally-driven brands where strong storytelling and data-informed strategy drive growth.I hold a Master of Fine Arts in Luxury & Fashion Management from Savannah College of Art and Design and a Bachelor’s degree in Economics, giving me both a creative and analytical foundation.I’m especially interested in roles focused on brand marketing, campaign strategy, and growth, and in helping companies evolve, reposition, and connect with new audiences.Portfolio: https://ealder218.wixsite.com/mysiteDesign Work:
Experience
Marketing Specialist
Jul 2024 — Present
Lead development and execution of digital marketing campaigns and collateral to support property listings, driving engagement and visibility across platformsManage CRM initiatives including audience segmentation, contact strategy, and performance tracking to optimize campaign effectivenessCoordinate digital staging and listing promotions, ensuring timely execution and alignment with brand standardsOversee and optimize Google Ads campaigns, analyzing performance data to refine targeting, improve engagement, and drive results
Education
St. Teresa's Academy
9-12th
Savannah College of Art and Design
Master of Fine Arts - MFA
Santa Clara University
Economics
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