Betiana Darin
Director of Marketing & Public Relations @Four Seasons
Signup · Get unlimited contacts
WORK HISTORY
Director of Marketing & Public Relations @Four Seasons
Baltimore, MD, US
Develop and execute annual communications strategy in support of the hotel marketing plan, including media relations, paid media, & influencer activations-Oversee media agency of record in paid media planning and execution-Identify, develop, and execute brand aligning partnerships to further champion guest experience on property-Maximize opportunities for publicity through targeted editorial pitches & influencer hosted stays-Lead creation of content & creative briefs-Manage content activation, timelines, deliverables for hotels social media and digital partnerships-Supervise creative ideation and production for onsite photography/videography shoots-Lead development of key hotel messages across hotel promotions, advertising, direct mail pieces, and collateral -Oversee Hotel’s community relations, CSR initiatives, internal & external communications, and other activities specific to the Hotel and its VIP guests.
EDUCATION
University of Maryland
Bachelor of Arts (B.A.), Communication and Media Studies
SKILLS
ABOUT BETIANA DARIN
Betiana Darin is an experienced marketing professional specializing in disciplines ranging from press relations, influencer integrations, brand partnerships, and paid media. Self-starter with an eye for detail. Her best work is done when collaborating cross-functionally and working towards a common goal. Effective communicator at all levels. Her strong leadership experience comes from mentoring junior members of her team. Proficient in: Microsoft Office programs, Adobe Photoshop/Indesign/Illustrator, and SpreadfastAdvanced in: PRISMA, ComScore, Extreme Reach, Nielsen DAR, IAS, Basecamp, Confluence, and SmartsheetSkills include: Leadership, Self-driven, Fast learner, Highly organized and detail-orientedFluent in: English and Spanish
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.