Beth Young
Product Marketing Manager @ TikTok
- Role
- Product Marketing Manager at TikTok
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Beth Young
With a foundation spanning paid media, ad operations, and product marketing, I bring a full-funnel perspective to driving advertiser growth and product adoption at TikTok.I built my foundation at Pearson Education, where I developed hands-on expertise in paid search and paid social campaign management, performance analysis, and A/B testing. From there I joined the ad operations team at Meta, gaining exposure to ad product development. Through alpha and beta testing programs, I learned how new ad solutions are built, validated, and brought to market.As a Technical Solutions Manager at TikTok I worked directly with midmarket advertisers, pitching new ad solutions, driving product adoption, and building consultative relationships that tied platform capabilities to client revenue goals. Now as a Vertical Product Marketing Manager I execute full-funnel vertical product strategy by developing go-to-market playbooks, ad incentive programs, and client inbound programs. If you\'re in growth marketing or product marketing, I\'d love to connect!
Experience
Product Marketing Manager
Mar 2023 — Present · Austin, TX, US
Vertical Product Marketing Manager on TikTok\'s North America Product Marketing team, owning full-funnel go-to-market strategy and product adoption for the enterprise Travel, Dining, and Midmarket (20••••24) verticals. I act as the internal expert on vertical needs and advertiser challenges. My role sits at the intersection of sales, product, and marketing to drive revenue growth and bring TikTok\'s priority ad products to market- Developed full-funnel playbooks and product bundles for the Dining/QSR and Travel verticals, mapping TikTok ad solutions to advertiser business objectives to drive consistent product adoption across sales teams- Led the US go-to-market effort for Travel Ads, coordinating activation across with Sales, Solutions Engineering, and Marketing Science to launch the product with Travel advertisers- Designed ad incentive programs that generated $XM in incremental revenue, directly supporting strategic product priorities and accelerating adoption among key accounts- Built vertical product strategy plans using internal analytics tools to track annual and quarterly revenue growth, monitor adoption trends, and develop action plans against strategic priorities- Partner closely with Marketing Science and PM teams to develop vertical narratives grounded in data, translating product capabilities into customer case studies - Recognized with a 2025 ByteStyle Award for contributions to TikTok\'s collaborative culture and cross-functional ways of working
Education
University of Central Florida
Bachelor's degree, Marketing
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