Beth Wood

Role: Executive Vice President and Chief Marketing Officer at Principal Financial Group
Location: Des Moines, IA, US
LinkedIn followers: 500 followers

Finance & AccountingView LinkedIn profile

About Beth Wood

With two decades as a staunch consumer advocate, I have enjoyed great success as a brand,…

Experience

Executive Vice President and Chief Marketing Officer
Principal Financial Group
Mar 2022 — Present

Education

Babson College
BS, Marketing/Communications

Skills

Analytics
Small Business Marketing
Crm
Competitive Analysis
Product Marketing
Marketing Strategy
Business Strategy
Financial Services
Product Development
Integrated Marketing
Fixed Annuities
Digital Media
Compliance
Advertising
Social Media Marketing
Creative Direction
Strategic Partnerships
Sales
Strategic Planning
Customer Relationship Management (Crm)
Marketing Communications
Market Research
Product Launch
Market Planning
Social Media
Marketing
Business-to-Business (B2b)
Online Marketing
Strategy
Digital Marketing
Cross-Functional Team Leadership
Email Marketing
Strategic Communications
Brand Management
Insurance
Direct Marketing
Leadership
Multi-Channel Marketing
B2b
Segmentation

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