Beth Walsh
Vice President, Media Strategy Operations at Corporation for Public Broadcasting
- Role
- Vice President, Media Strategy Operations at Corporation For Public Broadcasting
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Beth Walsh
A highly regarded and experienced leader with notable achievements in media industry…
Experience
Vice President, Media Strategy Operations
Corporation For Public Broadcasting
Sep 2018 — Present · Washington, DC, US
Oversee system-wide strategic initiatives addressing the sustainability of public media through investments in data, technology, collaborations, and public safety. • Lead all system data collection and analysis to inform business operations, strategic investments, and policy decisions.• Implement the Next Generation Warning System (NGWS) grant program from FEMA, establishing all operations in compliance with federal grant requirements.• Provide system sustainability grants to support mergers, collaborations, and operational efficiencies.• Develop and operationalize Media Strategy business plan, employing insights into technology, broadcast and digital convergence, public service, and system financial health.• Manage and mentor a staff of 15, representing four functional areas: project management, data analysis, NGWS, and broadcast technology subject matter expertise.
Education
Riley Institute at Furman University
Certificate, Diversity Leadership Initiative
Boston University
MS, Broadcast Administration
1989 — 1991
Western Connecticut State University
Bachelor’s Degree, Communication and Media Studies
1985 — 1989
Wake Forest University School of Professional Studies
Certificate, Analytics for Leaders
Skills
- Focus Groups
- Team Management
- Digital Strategy
- Social Media
- Nielsen
- Qualitative Research
- Presentation Skills
- Survey Design
- Digital Media
- Television
- Digital Analytics
- Research
- Market Research Project Management
- Data Analytics
- Public Media
- Strategy
- Audience Measurement
- Media Research
- Public Speaking
- Content Strategy
- Broadcasting
- Qualitative & Quantitative Research Methodologies
- Analytical Skills
- Analytics
- Data Analysis
- Advertising
- Marketing Research
- Market Research
- Interpreting Data
- Broadcast
- Change Management
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