Beth Ruge
Senior Director of Consumer and Healthcare Marketing - Heartland Food Products Group & Splenda Brand
- Role
- Senior Director of Consumer and Healthcare Marketing, Splenda Brand at Heartland Food Products Group
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
About Beth Ruge
Strategic, Results-Driven Marketing and Sales Leader repeatedly awarded for exceeding goals, innovation, and driving growth and revenue. Proven to lead and develop teams to collaborate to win in a competitive marketplace across various customer segments and regularly chosen to lead organization’s highest-profile initiatives. Customer-centric expert to develop and implement strategic vision to boost identity over competition and inspire organizations to embrace groundbreaking, winning solutions. Skilled in:Team Leadership | Business Strategy | Consumer & Healthcare Marketing | SalesProduct Launch & Management | Campaign Strategy | Brand Management Financial & Market Analysis | Medical Devices | Managed Care & Retail Strong business, marketing and sales professional graduated from Indiana University - Kelley School of Business.
Experience
Senior Director of Consumer and Healthcare Marketing, Splenda Brand
Oct 2022 — Present · Carmel, IN, US
Lead Splenda brand integrated marketing communications, strategic brand building and demand generation among all key stakeholder groups; consumers, retailers, healthcare professionals, food service channel, and external regulatory & non-profit partners. Manage a full team of marketing professionals and accountable for organizational management of a multitude of external agencies & Key Opinion Leaders (KOLs); includes creative development, public relations, fulfillment, customer service, social media platforms, marketing operations.
Education
Indiana University - Kelley School of Business
Business, Management, Marketing, and Related Support Services
1999 — 2003
Skills
- Cardiology
- Leadership
- Product Management
- Pharmaceutical Industry
- Campaign Strategies
- Retail Pharmacy Marketing
- Financial Analysis
- Medical Devices
- Healthcare Professional Marketing
- Sales Effectiveness
- Market Development
- Product Launch
- Pharmaceutical Sales
- Segmentation
- Diabetes
- Global Marketing
- Collaboration
- Sales
- Marketing
- Capital Equipment
- Commercialization
- Competitive Analysis
- Communication
- Innovation
- Consumer Marketing
- Product Marketing
- Managed Care
- Brand Management
- Cross-Functional Team Leadership
- Business Strategy
- Endocrinology
- Integrated Marketing
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