Beth Owens
Co-founder & Marketing Strategist @ BrandEra | Brand Strategy Development
- Role
- Co-founder & Marketing Strategist at BrandEra Inc.
- Location
- Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Beth Owens
Results-oriented marketing and sales strategist successful in developing a nationally…
Experience
Co-founder & Marketing Strategist
Jan 2004 — Present
Establish the strategic direction for clients\' brands - creative, corporate identity, and public image. • Responsible for developing annual marketing plans, promotional calendars and spending budgets. • Develop co-marketing strategic alliances, special promotions, events and national ad campaigns. • Manage client relationships and liaison with internal work teams.
Education
DePauw University
Bachelors of Arts, Spanish
1985 — 1989
Thunderbird School of Global Management
Master of International Management
1990 — 1991
Universidad de Los Andes
Study Abroad
1987 — 1988
Skills
- Copywriting
- Event Management
- Digital Strategy
- Budgets
- Direct Mail
- Strategic Planning
- Digital Marketing
- Sales Operations
- Customer Service
- Marketing Communications
- Public Relations
- Marketing
- Media Relations
- Advertising
- Online Advertising
- New Business Development
- Marketing Management
- Email Marketing
- Blogging
- Lead Generation
- Strategic Partnerships
- B2b
- Customer Relations
- Direct Marketing
- Brand Management
- Marketing Strategy
- Market Research
- Digital Media
- Promotions
- Event Planning
- Trade Shows
- Online Marketing
- Product Launch
- Brand Development
- Integrated Marketing
- Crm
- B2b Marketing
- Leadership
- Market Planning
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